1. Why is creatine important?
Creatine plays a fundamental role in how the body produces and uses energy. Inside cells, creatine helps regenerate adenosine triphosphate (ATP), which is the primary fuel source for short bursts of high-demand activity. This system is especially important in tissues with high energy needs, such as skeletal muscle and the brain.
Because of this role, creatine has been extensively studied for its effects on physical performance, strength, and muscle function. Over decades of research, creatine monohydrate has consistently been shown to support increased work capacity, improved power output, and better training adaptations when paired with regular activity.
More recently, research has expanded beyond exercise alone. Studies now explore creatine’s role in brain energy metabolism, aging, and women’s health across different life stages. These findings have positioned creatine not just as a sports supplement, but as a compound involved in broader, whole-body energy support.
Sources:
Kreider et al., Journal of the International Society of Sports Nutrition (2017), PMID: 28615996
Avgerinos et al., Experimental Gerontology (2018), PMID: 29704637
2. What foods are high in creatine?
Creatine occurs naturally in a limited number of foods, almost all of which are animal-based. The highest dietary sources include red meat (beef, pork) and certain fish such as salmon, tuna, and herring. Among these, herring contains the greatest concentration of creatine by weight.
Even so, the total amount of creatine provided by food is relatively small. Raw meat and fish typically contain about 1-2 grams of creatine per pound, meaning that reaching commonly studied intake levels through diet alone would require consuming large quantities of these foods every day.
Cooking further reduces creatine content, as heat converts some creatine into creatinine. This means that real-world intake from prepared meals is often lower than expected, even for people who eat animal protein regularly.
Because of these limitations, many people use supplementation to help maintain adequate creatine levels - not as a replacement for food, but as a practical way to support consistent intake without drastically changing how much or what they eat.
Sources:
Kreider et al., JISSN (2017), PMID: 28615996
Brosnan & Brosnan, Physiological Reviews (2007), PMID: 17429050
3. How can you raise your creatine levels?
Creatine levels in the body are influenced by a combination of endogenous production, dietary intake, and supplementation. While the body produces some creatine naturally, this alone is not enough to fully saturate muscle and brain stores.
Dietary intake from meat and fish contributes modestly, but as noted, practical intake from food alone is limited. This is why supplementation has become the most reliable method for raising and maintaining creatine levels.
Research shows that daily intake of 3-5 grams of creatine is sufficient to increase and sustain creatine stores over time. Higher “loading” doses can speed up the process, but they are not required for long-term results. What matters most is steady, repeated intake.
From a behavioral standpoint, the easiest way to raise creatine levels is to integrate it into a routine that already exists. The Strong Stuff does exactly that by allowing creatine to be added directly to meals, making it part of everyday eating rather than an extra step to remember.
Sources:
Candow et al., Nutrients (2019), PMID: 30547203
Kreider et al., JISSN (2017), PMID: 28615996
4. Why consistency is key to creatine
Creatine does not work like a stimulant or a fast-acting supplement. Instead, its benefits come from building and maintaining internal stores over time. Once these stores are saturated, consistent intake helps keep them stable.
Missing an occasional day is not harmful, but frequently skipping intake can gradually reduce creatine levels. This is why studies and expert reviews emphasize daily consistency over perfect timing or complex protocols.
Research also shows that creatine timing - pre-workout vs post-workout - has far less impact than simply taking it regularly. For most people, the best approach is pairing creatine with something that already happens every day.
Eating is one of the most consistent daily behaviors people share, which makes meals a natural anchor for creatine intake. Designing creatine around food, rather than around willpower, is often the difference between short-term use and long-term consistency.
Sources:
Health.com Medical Review (2024): When Is the Best Time to Take Creatine?
Kreider et al., JISSN (2017), PMID: 28615996
5. Why put creatine in a seasoning?
Most creatine products live in the supplement aisle and require scoops, shakes, or reminders. While effective in theory, this approach often breaks down in real life - not because people don’t care, but because habits are hard to maintain.
Seasoning food, on the other hand, is a behavior people rarely forget. Salt is already used daily, across cultures and cuisines, making it one of the most reliable routines in the kitchen. Pairing creatine with a seasoning leverages that existing habit instead of competing with it.
The Strong Stuff was created to bring creatine out of the supplement cabinet and onto the kitchen table. By blending creatine with pink Himalayan salt, it allows creatine to be added directly to meals - eggs, vegetables, grains, and more - without changing how you cook or eat.
The result isn’t doing more.
It’s forgetting less - and supporting creatine consistency through habits that already last.